Unbounce – Landing Pages – Review
Can I just ask you something? When you read reviews of products and services, are you like me, and want to actually read something that tells you more about the product than just what you can get off the website yourself?
Do you really care about how many users it has, when it was first launched, and who owns the thing? Okay, it’s relevant but it’s frequently employed not really as part of the ‘review,’ but rather as padding to try and meet a minimum word count.
At least that’s the feeling I get.
Mea culpa, I know I’ve included info like that, but I’d like to think I did in a way that was germane to the review, not just for the sake of it, and not to satisfy some prescribed format.
I really don’t like those types of articles. That’s when I know I’m about to get nothing but formulaic and thin content, and too many sites pull that BS.
Anyway, that piece of irrelevance aside, let’s get to what I made of Unbounce. It’s been on the go for several years and has a large user base – how’s that for a detailed rundown of the service?!
Because what most interests me, is the price, not the history, and if the thing will do what I need for what it charges.
And how easy it is to use.
There’s a few of these services and I also checked out Landing Pages and Clickfunnels. I chose Unbounce because it was cheapest… at least it was then. I see now it’s changed its pricing plan, rising it’s basic monthly plan to $79 at time of posting, as opposed to $49 when I signed-up for it just last year.
That’s a bit pricey in my opinion. I wouldn’t have been for joining it if was charging that at the time. That was part of it’s attraction, that it was cheaper than the other offerings, but I guess Unbounce thought they were losing out.
Anyway, it’s a fairly simple service in terms of what it offers – which is a webpage. That’s all it is basically.
If you’re totally website clueless, no experience at all, then it’s great, and it’ll get that landing page built for you, to direct traffic to, quick.
It reminds me of Wix in terms of how you move things around, dragging and dropping, and while there’s a learning curve, it’s nothing like as involved as WordPress page builders, and more akin to the WYSIWYG website builders.
You get it all laid out for you too, with a multitude of templates pre-done and ready to use for whatever your marketing needs are: lead generation, webinar, long form sales etc. They’re all good too, professionally designed and very familiar.
If you’re a total beginner, or just lazy, you won’t need to change anything but the text and pictures.
Like Wix, you’ve got a desktop and mobile version of the site, and you’ll need to make changes to the mobile version – or at least check it out – to make sure all’s well, as it’s a “best guess” based on your desktop layout.
Like all drop & drop web builders, things can be a bit “twitchy” and it’s easy to move something you didn’t mean to or run into a difficult object or section, which for some reason won’t budge or suddenly disappears – probably for good reason, but which will escape you.
The controls are no more or less easy to master than anything else – once you’re used to them. Like I say, if you don’t want to get into custom design with Unbounce, you don’t have to, just stick to their templates. You might have to learn how to delete a section or object, though, but you won’t have to get any more adventurous than that.
You can hook your pages up to your email autoresponder, your WordPress site… but I think the idea of Unbounce is that you pretty much just take emails to re-market to later as there isn’t a payment template to use as such.
Clickfunnels certainly incorporates payments, it’s expected that you’ll get folks going through your funnel pages and directing them to buy something, but I didn’t get the impression that was Unbounce’s focus – or purpose.
There is plenty of talk on Unbounce’s community forum, and Web articles, on how to integrate payment systems with Unbounce, but there doesn’t seem to be an easy, built-in, method as part of the system itself.
I’m sure if I’m wrong, someone will correct me in Comments.
I wasn’t interested in taking payments at the time, just getting my landing page designed as per Timothy’s Marc’s advice (and what a load of old horse shit that was) to direct traffic to via Facebook – and then when visitors clicked “buy” they’d be directed to a sold-out page – thus validating my uber-genius ecommerce idea for an Aliexpress product.
Idea being that Unbounce would record site visitors and how many folks had clicked on the bullshit “Buy Now” button which led to the sold-out page. And Unbounce would do that. Of course I didn’t realise then, that clicking on “buy” didn’t mean a purchase – as the abandoned cart basket on the ecommerce site this flirtation with Unbounce would later spawn, taught me – but never mind.
Never mind because Facebook didn’t approve the ad which led to this Unbounce page, and for once I’m grateful to Facebook, as I would’ve undoubtedly been wasting my money.
Why Use It?
This is good question and one that occurred to me in short order. If you’ve already got a website, and you know what you’re doing re page design… do you need Unbounce?
I don’t think you do.
You can just create your own landing page and use that to collect emails or redirect to your sales page; that’s all Unbounce really offers.
WordPress has landing page plugins that’ll build you a marketing template. So do some of the page builder themes.
And if you’re selling, you’ve probably got all that integrated already.
So, if you’ve got a website already set up, I say use it, and just add on a landing page; save yourself some money.
Just because something’s for sale, doesn’t mean you need it: gold leaf toilet paper
I can see there’s an argument for keeping your landing page off your main domain, as you want to keep folks focused on just your offer, nothing to click away to and not back spacing on your URL to get to the main page, sort of forcing them to give over their email to get more information – if they don’t know how to just google your name and product in another browser window.
I can also see the appeal if you’re just looking to get hosting for a webinar or some such, and getting the email is the gateway to it.
But I think Clickfunnels does all that better, and has payment integration for your hard sell come the end of your webinar.
Unbounce was attractive at $49 a month if you didn’t have a website, just using it to collect emails and re-market to, but it’s not so good for sales, and now at $79 a month it’s not so attractive.
I didn’t need all that Clickfunnels is capable of, so balked at the price. Given the price gap has closed, if put in a similar position today, I’d probably just bypass Unbounce and try and make better use of Clickfunnels.
Unbounce can be cheaply used to try and validate an idea before you go off and build a website, buying a domain and wasting time and money creating something no one is interested in, but it’s getting pricey to do that with now.
You don’t need to keep paying a monthly subscription with it, though, I suppose. You could just dip in and out when you needed it, activating your membership as and when you wanted to test an idea out.
But you could create a catch-all website under a suitable domain, and produce all the landing pages for whatever you needed there.
There’s nothing ‘special’ about a landing page that means you have to use something like Unbounce or Clickfunnels to create one. Not if you just want to validate an idea or collect emails.
If you’re a web newcomer you can spend the time learning the ins and outs of a website builder as well as you could a landing page builder: they’re doing the same thing after all. After you’ve got your page built, you’re just sending traffic to a URL, and there’s nothing magical imbued with a page built off a landing page service.
They do have a greater wealth of done-for-you templates, there is that… but does that justify the monthly subscription price? Besides, once you know what you’re doing a with page builder site, you can just copy whatever look you like from the multitude of marketing pages already to be found on the Web.
Speaking of being found, SEO isn’t really that much of a consideration with these pages as they’re not expected to be long term residents of the Web, and that you’re going to be driving traffic to them, not drawing it via SEO.
So think about where you’re at in terms of website design knowledge, and what your needs really are, and how best you can meet them at least expense.
Be clever in other words.
Because if you are, I don’t think you’ll have that much use for Unbounce.
Wealthy Affiliate gives you 25 slots to create websites via their SiteRibix hosting service. That’d give you a site you could use with some sort of catch-all domain name for idea validation. You’d just delete or unpublish pages as need be, and publish new ones for new tests.
I kinda wish I’d thought about that before I joined Unbounce, but it was an experience, and not an expensive one, so it was all good.
Websites are just one of the tools that come with Wealthy Affiliate, which is an affiliate marketing university. It teaches you how to make money online without a hard sell or scamming anyone. It’s not for everyone though, as it’s not a get-rich-quick scheme, and makes it clear that time and effort is required to get a return – and the longer the time, and the greater the effort, then the more money is returned.
Except a lot of folks don’t want to hear that, they want the magic slimming pill, and to get money instantly for little to no effort.
You might not like Wealthy Affiliate if you’re one of those people.
But if you’re patient and have some discipline it might be for you. You can read my review here. Make your own mind up.
Have a look-see. See what you think.
Recommended further reading (if you want to make money):
A classic you should be aware of if you aren’t.
Crack the Code to Wealth and Live Rich for a Lifetime!
by M. J. DeMarco