James Beattie – Ecom Insiders – Review

James Beattie - Ecom Insiders - Ecom Domination - Review

James Beattie (Ecom Insiders, Ecom Domination) is kinda typical of today’s brand of business guru – only to be found and recognised as such (by themselves) online.

People like Gary Vaynerchuk may owe the internet their riches but at least the man spent the first half of his adult life actually building a tangible bricks & mortar business, and learnt the fundamentals of business the old fashioned way. The same fundamentals that the internet isn’t exempt from.

But others, like this cheeky wee ginger chappy who starts every vid with, “Hey guys, what’s going on? It’s James here, back with Ecom Insiders,” do it another way.

That said, I kinda like young James.

I think it’s his fresh-faced youth that endears me, certainly not his personality or enthusiasm, because frankly, he possesses neither.

James is boringly monotone and never seems to get excited about anything. Never raises his voice or lowers it; his facial expression barely changes; his thick Irish accent frequently incomprehensible and not helped by his tendency to mumble; he never cracks an off the cuff witticism… he looks and sounds like a nervous schoolboy giving his first talk in front of class every time.

Thus relaxed, James is not: he reminds me of a guitar string tuned several octaves above its correct pitch.

But he speaks a lot of wisdom. Or at least he doesn’t bullshit you up as much as many of his competitors are apt to do.

According to James’s backstory, he’s been creating online businesses since he was 15yrs-old. That took the form of flipping Instagram accounts and selling services he was unqualified to perform (by his own admission) on Fiverr and other similar service provider sites.

James just kinda winged it and seemed to get by. I don’t know how many complaints and refund requests his work drew till he got the hang of web design or creating graphics a la business cards (both services he offered) but like I say, according to him he muddled along just fine.

Actually doing more than fine, as he claims he made some decent coin at this game.

And James tried other failed games, too, he admits. He doesn’t tell us what they were, just that he also tried many other online businesses that failed. He knew he was destined for entrepreneurial greatness though, he just wasn’t sure in what industry. Or niche I should say, as “industry” is something that happens on-world, not online, and James doesn’t have time to do it like Henry Ford or Richard Branson.

But keeping his options open our James didn’t take the plunge quite yet into full time entrepreneurialism at 17. Deciding against tertiary education, he landed a plum apprenticeship with a large accounting firm instead. That makes sense and a good move, getting paid to learn on the job and take the degree/qualifications at the same time. Very savvy.

But still all was not well. While James was learning the fundamentals of running a business empire from what little arithmetical tasks a responsible accounting firm would allow an untrained teenage apprentice to perform, and of course doing them superbly (according to James), he knew his true talents were being wasted.

Then one night browsing the net, probably via his Facebook news feed, maybe in his bunkbed wearing the Spider-man pyjamas he got for Christmas, Shopify and Ecommerce suddenly entered his life – and young James never looked back.

Shopify store

This wasn’t an immediate transformation worthy of Jesus healing the sick, James did have to pay his dues (which may have lasted for all of six months by the look of him) and struggled at first. Such was his struggle and lack of success, he lost faith and demanded the course fee of £2,000 be returned from his mentor.

Whom he tells us, told him to eff-off in response.

But that was the best thing that happened to him, because then was forced to make what he’d been taught work for him.

And by God and sonny Jesus, James did just that!

You can’t dispute that either, not if the kid is running a million dollar ecommerce business before his twentieth birthday…

“If.” Because maybe he is. He says he is, but like every other guru (other than maybe Gary Vaynerchuk) we’ll just have to take his word for it along with a couple of screenshots of Shopify reports.

Personally, I think James worked out that the best thing he could do with what he learned on his two grand course was to repackage and resell the same info, not persevere with chasing a buck with it on Facebook ads.

I’ve sat through a lot of webinars, read a lot (and I mean a lot on ecommerce) and James is just saying all the same things you’ll find everyone else saying.

I think he is a ‘good’ businessman in terms of being able to extract the dollar from your wallet. He’s not charismatic or particularly likeable, but he is very believable.

That fresh faced youth thing works for him. Actually I think he looks older than a mere stripling of 20, but he has a baby face for sure. That works for him. I mean, how could a nice young man like that, unconfidently mumbling through his video vignettes, possibly be gilding the lily?!

Like he did when he offered web building or graphic design services, say.

But, to be fair, I think his videos contain a lot of good info – wherever he got it from.

Such a lot of good info that I allowed myself to get suckered by his unpolished Irish ‘charm’ (the lack of it being the charm).

It must have been below one of his videos, a link wherein he offered a tool for checking out your competition’s ads on Facebook – and only for £10! Wow, that seemed a good deal to me (never too old to fall for a too-good-to-be-true-bargain), especially as other tools run double figure monthly memberships to spy on and check out Facebook competitor ads.

Heck, I was in on that deal! I had my card out and plugging it into that Clickfunnels page before you could say, “Blarney!”

Then discovered that our James’s tool was a simple bit of web code that simply took your field entries and concatenated them into a string which it fed directly into Facebook’s search facility! In other words, you’d actually SAVE time if you just skipped the middleman and typed your responses directly into Facebook yourself, instead of putting them into James’s ‘tool.’

I don’t know about his bit of simple coding being a tool but he made a tool out of me because I paid for that haha! As a programmer myself, let me tell you his ‘tool’ is just a couple steps up from creating your first “Hello World!” HTML page.

But he got me to buy it the cheeky wee bugger!

The three day video course with minimal PDF accompaniment is something of a thing right now. You either get them for free or near enough, but always for some get-it-while-you-can bargain (and completely fictitious) knockdown sale price. Seriously, does anyone believe those crossed through “usual price” figures or countdown timers (that reset on every page load). But anyway, James is up on this marketing bandwagon too at the moment and his offering – or lead funnel – is free.

As I’d actually paid for that useless Facebook tool, I’d used my real email address instead of my special “sign-up” email address, and because of that I got an auto email invitation to join his free 3-part video training course. And as “free” is my favourite price to pay, and as I say I don’t think Jame’s advice is total BS, I did.

£1000 a day training…

You get three days of videos, not that bad at all, but just recycling through everything James has already said on his Youtube channel, and everything you should be able to get elsewhere and by figuring it out for yourself.

But if you can’t be bothered to do that, then James lays it all out for you in this course. It’s pretty good too, it has everything to get the complete newcomer to Shopify up and running. And by ‘newcomer’ I mean if you’ve only heard vaguely of Shopify and ecommerce but never checked it out – ever.

Because if you have, you’ll find it all very basic and nothing new or of value.

If you’ve been running your store for a while you may have joined free forums and Facebook groups that discuss Shopify, ecommerce, Facebook ads etc, and you won’t find anything revelatory in James’s course. For it’s free price though, you can’t complain and it’s certainly worth a minimal £10 charge that his rip-off Facebook ads tool doesn’t warrant.

But, see here’s the thing: cheeky wee James is ultimately a hustler. I think if you complained of any of his three-figure fee Ecom Insiders courses, you’d be invited to take the same action as his mentor gave him: eff-off.

Take a look at his official Ecomm Insiders webpage below. Yup, that’s his course page. That’s some awesome web building skills on display right there! A real eye and talent for design I think you’ll agree. If you scroll further down the page it gets even more beautiful as you notice James has still to update that Latin placeholder text under his video and against his template provided ‘Founder’ section – which isn’t his photo either.

That users can click on and roam through this page – and get increasingly worried – doesn’t seem to worry James.

But as to his Ecomm Insiders course “Ecom Domination” … I admit to looking up many a course on a few certain sites that offer these things at much more reasonable prices – like under $20 or free. Of course I don’t buy them, a friend does…

And if I visit that friend and they happen to be playing on his laptop at the time, how am I to know how they were obtained??

After viewing James Beattie’s Youtube channel and his free three day Shopify course, you may be wondering – as indeed I did – what could possibly be left for the main event? And there’s more main events than one on offer, too.

The answer is not much.

And don’t expect better production quality than James’ Youtube channel either – your money doesn’t go on a studio setting to capture James’s wisdom. In some segments you get to stare at what amounts to a test card i.e. a photo, while James rambles on in voiceover.

But again, it’s not a rip-off in terms of a lack of info or getting yourself setup and running in Shopify. It’ll do all that, exactly as it says on the tin.

There’s no secret sauce, though. There are some titbits such as info on importing duties and requirements if you’re ordering in bulk to your own warehouse (or livingroom floor) that you maybe won’t be aware of, but stuff like that is a ways off if you’re yet to make your first shop sale.

What it comes down to, is get a credible, trustworthy looking shop created and then run ad after Facebook ad at it until you find a winning product. And be prepared to spend several thousand to find it. Or not. While searching for these winners using Amazon and eBay best sellers lists as a guide to what people want, not to mention Aliexpress of course.

But Jame’s price of $697 (hurry, reduced from $1,997) isn’t too bad for this sort of recycled advice – folks on my Shaqir Hussyin thread commented they got charged $25,000 to be told the same thing.

As far as these things go, if you want to pay for what you’ll find for free scattered around the web, all packaged and summarised in one central product then Jame Beattie’s Ecom Domination is as good as any other, and a good sight cheaper than many.

You won’t get ripped off for sure with the advice but after finishing up, if you’re serious, you’ll head to them specialist Shopify, ecommerce and Facebook Ad groups, and it’s in there – taking care to navigate the BS – you’ll find a lot of your questions answered. I’m not a part of James’s closed FB group, but if it’s typical, many of these groups are pretty quiet and most of the discussion is the blind leading the blind, and you’ll soon get frustrated and look elsewhere. Unless you’re just another dabbler happy to bask in the ‘glory’ as being seen as an ‘expert’ to the other handful of regular contributors, by regurgitating other people’s advice, while pretending your secret-niche which you can’t reveal, is doing big numbers.

Personally, I wouldn’t buy James’s stuff but then it’s rare that I do, and when I do, I usually feel let down – and that’s by every self-proclaimed guru – so James is no different. That’s just me, though.

I think James’s Youtube channel is good, I liked the time he pointed out that he knows guys claiming to be making £300k a month, and do, but they’re spending £299,900 on Facebook ads a month so aren’t making shit at the end of the day. I well believe that and it’s something that’s rarely admitted.

But he’s pushing a product and been happy to pretend he’s more than he is, and can deliver more than he can, in the past, so I don’t trust him.


if you want to take a look at another way of making money online then check out Wealthy Affiliate. It’s a completely different approach to ecommerce but it’s a lot less painful on the wallet i.e. no thousands to be ploughed into testing Facebook ads in the hope of a winner. Not that I’m trying to knock it because I play the ecommerce store game myself, just speaking for real.

But I also play the affiliate marketing game. It suits me because I enjoy writing and have patience, so it’s not for everyone.

If that piques your interest then take a look inside. There’s no “credit card for verification” nonsense, sign-up is completely free and you get a week’s worth of full membership which is more than enough time to decide if the place is for you. After that you revert to a free membership level. Completely up to you if you want to continue with the community and service. Have a read of my review here. I’m a member, and as I say, it takes a lot for me to get my card out, but the service, training and community suited me.

So have a look-see of Wealthy Affiliate, see if it tickles you too.


Recommended further reading:

Drop Shipping and eCommerce.drop shipping book

What You Need and Where to Get it. Dropshipping Suppliers and Products, eCommerce Payment Processing, eCommerce Software and Set up an Online Store All Covered.

by Christine Clayfield.

2 comments

  • Paul

    Very interesting article, and having checked out the young Irishman’s videos it made me laugh, you were pretty accurate with your post.But what he lacks in charisma he makes up for with his success which is a lesson in itself. I’ve had a look at the wealthy affiliate programme and it looks good. My main concern is that I’m very much a computer novice and although I can see they have help options, I’m wondering should I do a course prior to moving forward, what do you think?

    • Adam

      A WordPress course? No, you won’t need to do that as Wealthy Affiliate’s training is pretty comprehensive, and their SiteRubix platform takes care of setup to a large extent. If you just follow the training videos, press the buttons shown, you’ll have a website.

      If you want to do more with your site after setup then you can ask for help within the community, or consult the numerous external tutorials and articles for WordPress development. I wouldn’t go to the expense of paying for a course, as once you get a theme installed, most additional changes are detail, or theme specific, and if they’re not then you’re looking at CSS and maybe even PHP programming, which is specialised training and beyond the scope of the general WordPress course.

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